Last week, we ran an exclusive symposium on product development with 11 of Australia's leading accountants on Hamilton Island. During the discussion talk turned to the social media and I made the comment that my observation was that pictures are much more attractive than boring, technical bumf in terms of likes, comments or shares. So I decided to back that up with a social experiment.
The first thing to do was to find some 'boring, technical bumf.' This wasn't hard to do – I went to Facebook, searched on Deloitte (could have been any firm but they came to mind first) and on that very day, 6th December, found a wonderful example regarding IFRS 4 Exposure Draft. A worthy work, I am sure. Yet despite 167,852 followers as of today's date, the post has attracted a mere 18 Likes. (If you are so inclined, you can check it out here: https://www.facebook.com/deloitte?fref=ts&rf=155724297856356 – scroll down to 6 Dec.)
How could I beat that, I thought. Yesterday, in a flash of inspiration, it came to me. I ventured into our backyard and took a photo of a pineapple. I posted it on my Facebook page, where I have 483 friends (don't ask me how.) I currently boasts 34 Likes and 6 Comments. I've reproduced the photo here for your edification. It is indeed a fine specimen.
Case closed. Now, I just need one of the so-called social media gurus to help me turn that into dollars. Maybe a somewhat more difficult challenge…