This morning I attended the official launch of MYOB AccountRight Live in Sydney at an exclusive event chaired by MYOB CEO, Tim Reed. Tim was joined by Senator Stephen Conroy and Hon Brendan O’Connor, both of whom praised MYOB for their innovation and their support for small business in Australia.
It’s clear that MYOB have invested heavily in this product, which Tim promised will go live on 8th November with a simple ‘flick of a switch’ for existing customers. They have live bank feeds working courtesy of their partnership with BankLink and they are making a big play about the heightened security of their system compared to competitor offerings.
One limitation is that there is no browser access via iPad and Android at this stage. AccountRight Live does work on Windows 8 tablets, however.
Tim and his team took a calculated risk by demoing live at the event, which was web-broadcast live. They even had 10 people working on the same file around the room so that the audience could see real time data being written to a single file by multiple users – very well received.
The demo itself was neatly done and presented by CTO Simon Raik-Allen and BD Product Strategy Manager, Dale Dixon, both of whom impressed with their passion for the product.
A highlight on the panel of experts was Jason Wyatt, CEO of Bike Exchange and an advocate of MYOB’s Live strategy. He was asked about fears around security of data in the Cloud and quite eloquently put forward his view that a data centre managed jointly by MYOB and Microsoft was likely to be somewhat more secure than a box stored under a small business owner’s desk! Fair point well made.
The game is MYOB’s to lose with 1 million SMEs using their software. It will be fascinating to see how it plays out now that the big gorilla has entered the fray.