I am delighted to have been asked to be a guest blogger for Strategic Group, one of our valued alliance partners. I’ve written about a topic that has concerned me for several years – can the continual march of technology create an environment where accountants strive to be too efficient? There are three detrimental consequences of this:
- Clients are not properly served and do not receive enough face to face contact from their accountant
- Young accountants do not get the exposure they need face to face with clients to develop their skills and often become disillusioned with the low level of work they do year after year
- The accounting profession is leaving millions on the table – revenue for additional services (that clients desperately need) that is simply not identified because of the relentless quest to get to the next job.
Read more on Strategic Group’s blog. I encourage you to take a look at their innovate technology solutions – but when you do, do so with the mindset of how you best apply the significant time you’ll free up to the benefit of your clients and your firm.