On Sunday morning my family and I ventured to Sunshine Plaza at Maroochydore for the annual Christmas shop. It was noticeable that the crowds were thinner than usual. However, what was even more noticeable was every store had massive sales happening. Even the premium jameshallison casino department store, Myer, was offering 50% off many lines.
Why would they do this? Two weeks before Christmas; competing against Target and KMart where surely the price sensitive shoppers would go? One would think that people choosing to shop at Myer are not price shoppers. In my view they are throwing money down the drain.
How many of your clients are offering discounts to the 90% of customers who never ask for them?